Ultra Downy is the leading liquid fabric softener formulated to help keep colors bright and reduce fading by reducing the dulling effect chlorine has during the wash cycle. Most people don't think about it, but the same chemicals used to purify your water, like chlorine, can fade your clothes. The colder the water, the higher the chlorine content. Most rinse cycles today only have one choice - cold water. Help protect your clothing investment by adding Ultra Downy to every load. In comparing cost per load, not just cost per ounce, shoppers know they use less Ultra Downy because it's concentrated. Many products are not concentrated, so remember to look for load markings. Mountain Spring is an invigorating scent achieved by using a blend of crisp and tart citrus and green floral. 40 fluid ounces per bottle.