Long defined lashes

I love this mascara. I particularly love the length and definition.
I would say the application process of the product can take time as the lashes are susceptible to sticking together and you can get excess. I would recommend a primer lash product being applied before hand.
The product is long lasting.

Wouldn't purchase

I received a sample from sephora to try this mascara out as I've loved urban decay products for a while. One thing I noticed was the applicator, it looked flimsy and cheap. My lashes did lift and have volume, but I wouldn't go out to purchase this.

I would definitely purchase this product again!

I was using Too Faced Better than Sex mascara, which I love, and thought I would switch it up. I decided to try this mascara and I was not disappointed!! It give so much volume and thickens your lashes. I got SO many compliments on my lashes with this mascara!

Great formula! Weird brush.

I really like this formula and so far it does seem to hold up to its claims of being sweatproof. It makes my lashes full and dramatic without getting clumpy. The main thing I don’t like is the brush. It has only a few plastic combs on it and has to be held just so to be effective. I also found that it doesn’t pick up a ton or product, which can be a bit annoying, but probably cuts down on clumping.

Almost perfect...

I am a fan of this mascara. Minimal clumping, definitely lengthens lashes.

Some mild flaking throughout the day - but not enough to really complain about.

The mascara itself has a bit of a funky smell... it's tolerable, and not enough to deter me from using it.

Good Mascara

I love Urban Decay, They have so many amazing products but it the past I haven't been a huge fan of their mascaras. They are always just ok. For the price of mid-range mascara (usually about 30 CAD) they just don't perform spectacular you can definitely get something cheaper... BUT anyways now to thew new one!

Urban decay is cruelty free and this particular mascara is also vegan. It retails at 31 CAD and can be found in Urban Decay or Sephora.

Packaging
It's a very generic shape but has a ton of pretty colours! The box itself is nice and not overly large waste of paper. Overall I am pleased with the packaging. One thing I really appreciate is the flat top lid so you can have the mascara open and place it down when a cat jumps on your lap.

However.. there is one thing that is a bit of a hot mess. This brush is so odd. There are 3 rows of long spikes and then the rest are short. I'm not sure what they we're going for. The spacing of everything just isn't the best. I also wish there were bristles on the tip to help with the bottom lashes because the long part are going to make it harder to reach bottom lashes.

Application
As I expected the long bristles made it a bit difficult to apply to the bottom lashes but hitting them at a 45 degree angle seemed to do a decent job. I did apply the mascara without a primer as I generally on day to day do not wear a lot of make up. The first application of lower lashes turned out ok but layering the bottom lashes was a bit difficult and will take a bit practice. The mascara is definitely can be layered and looked best on me with 2 layers.

Formula
I think this is my favourite formula UD has come out for mascara. The Mascara layered nicely without becoming spider lashes. Troublemaker like other UD mascaras didn't add much to length but the volume build up is great. I think over all it's great for people looking for a voluminous mascara.

Wear
I wore this mascara all day; about 14 hours to be accurate. It doesn't feel heavy even with two layers. It didn't smudge or flake throughout the day. It stayed on quite nicely until I took it off. I will say this is definitely a long lasting mascara but I don't think this is a common issue with most.

Overall this mascara is nice it has some good and some bad things about it. Would I buy it again? I'm not sure. I think that it is a decent mascara but at 31 dollars I kinda want more then decent. I will say this is the best Vegan/Cruelty free mascara I have found thus far but I don't think my search for my new holy grail mascara is over.

Sample is so far so good

I got a sample of this mascara from Urban Decay, and I've been using it for a few days now. It is definitely lengthening, and I like the way it makes my lashes look. I find it does run under my eyes if I have not set them, and I can't wear it without any other makeup on, or I have black smudges under my eyes. But it is definitely lengthening!

I like it but...

I like this product, quite a bit actually. However, I do not see much of a difference between using this higher end mascara, and the drug store one that I paid much less for.
I get the same results, and the brushes are very, very similar.
I also find that the formula is really good. It lasts all day, even when sweating all day. It comes off easy with make up remover, which is a major plus for me.
Cute tube, but for me, I just cannot justify spending more on a product when a less expensive one does the same thing.