The formula has a slight moist consistency, you need to shake up the tube before application, this allows the product to settle more uniformly and come out creamier. My favorite feature is the minty, tingling, cooling sensation that it gives off while sitting on the skin. It's refreshing and does not take a long time for the mask to dry up. Once you rinse it off, after several minutes, your skin will feel tightened but without any drying effects. This is definitely a great way to tighten and clean out pores on a weekly basis. I highly recommend the detox mask.