I was very skeptical about this product to begin with. I doubted its ability to perfectly match my skin tone. But i was pleasantly surprised. There are three shades to choose from, making it much easier to find a shade that works. I, having fair skin, chose the "light" shade. It worked very well for me. It comes out white, then as you rub it in it turns slightly brown and eventually into your skin-tone. You definitely have to make sure you rub it all in and keep rubbing until it blends in. It gives a nice, light coverage and doesn't feel too heavy or caked on. I found it looks very natural if you use the right amount. I like the fact it has SPF in it. It is slightly expensive, but a little goes a long way with it, so it lasts a fair amount of time. It leaves my skin smooth and soft. I do agree though that if you want a foundation that has a ton of coverage and covers all blemishes and imperfections, this may not be for you.

Almay Smart Shade Foundation is by far the best foundation I have used. It is very easy to apply, looks natural, and it has a SPF 15. It is wonderful for everyday use, especially if you are pressed for time in the morning. It is a light liquid and I blends into your skin tone. It give full coverage without looking fake. I would recommend this product to anyone who is looking for a quick and effective way to look your best.

I bought Almay smart shade make up in medium and at first i thought i was risking $17 for it, but the free berry almay smart shade blush that came with it was a bonus so it made it worth it. when I came home i washed my face off of my foundation and tried the Almay. It was fabulous. you dont need alot for the color to begin to show. it starts off white and then as you blend it on your face it turns into the color of your skin. Just like the name says, this foundation is smart at figuring out your shade because the little bubbles in the formula break down to match the color of your skin. TIP: its kind of tricky when you first use it because this foundation is the kind that you determine its lightness/darkness by the amount you use. if you use too much on your chin for example your chin will be very dark, and if you use a tiny bit on your cheeks or forehead it will barely show. so use it in certain amounts fit for every part of your face in porportion. so after i figured this out and tried again my face looked so good its amazing i couldnt stop looking in the mirror. i guess i got a darker shade (oops) i should have gotten light/medium, but thats not a problem because Im going to use it as bronzer during the summer. it gives you such a natural slightly tanned look that ive never seen any bronzer give. its perfect! so i recommend buying this product, and if you buy the darker shade use it as a bronzer for early summer to give you the look of the first effects of sun on your face. run out to stores now because every foundation shade has a free blush fit for its color.

I just bought this a few days ago and was incredibly impressed with how well it actually works. I was nervous at first because when I first put it in my hands to put on my face, it came out a white colour with little black dots in it, but as soon as you begin to spread it on your face it automatically blends in with your skin tone.
It is also very light weight, and doesn't make me look like Edward Scisorhands (which is something i've had an issue with before as I have fairly light skin, some foundations make my face look whiter than it actually is)
So yes, highly recomend this to my fellow peeps, the price is kind of up there, i bought mine at shoppers in a packaged with the smart shade under eye concealer so it was 17.99 but it was well worth it,
it covers up all blemishes and is very smooth.

this foundation matched my skin tone perfectly i bought the light-medium and i was suprised at how well it matched.
i would definitely buy this foundation again.

I was pretty skeptical about this...I mean, a foundation that magically matches to your skin tone? When the product comes out of the tube white with little bluish beads, my doubts increased. But, lo and behold, it actually did change from white to foundation color! Blends great with pretty sheer coverage, but no streaks or orange tone. Holds up well for the day. Love this product!