I would buy this again

I absolutely love all the products I have used from arctic fox; it smells amazing and it has such a nice colour. I use this between dying my hair with permanent colour to upkeep it

Works on Dark Hair too!!!

I absolutely love Arctic Fox hair color!!! I’ve used the purple rain color in the past and decided to try a new color in a red tone, Ritiual is amazing!!!! I took to my natural dark hair and doesn’t fade!!! It’s semi-permanent but still stays for more than the stated washes. No peroxide, No ammonia and it’s Vegan!!!