Great taste, Your mouth feels fresh for a long, long time. It contains baking soda, but doesn't have its bad taste! And the price is surprisingly low for such a quality product: I paid 2.79$ for the tube (regular price)

i love this toothpaste i was surprised i had never tried it and my friend said to try it and it cleans and whitens your teeth naturally which is great since i have alot if fillings , its not expensive either which is a huge plus

I just started using it and i dont think i will be back to my regular toothpaste. This product works really good for me, i like how it cleans my teeth, my mouth feels super clean after. It has very soft minty taste and i can taste the peroxide but its not bad. I like that it has peroxide and baking soda together, i found it working better then just baking soda on its own. I can see my teeth are getti g whiter already. The price is good also

It dose the job. It cleans my teeth and leave my mouth smelling fresh. I do notice that my teeth are a little whiter after I use the toothpaste. I like that it has baking soda in the ingredients because i know that it helps to whiten teeth and that's the main reason I buy this toothpaste. I buy them on sale or if I have a coupon.

I looooove this toothpaste. As a huge tea-drinker, my teeth tend to not look so white. This paste definitely fixes that issue! My teeth look so much better for using it. It did take a while to get used to the taste (mainly due to the peroxide), but once you do it's no big deal.

I love this toothpaste. It tastes really good, and I find it works very well. The only downfall is it is a little bit gritty felling to me when I am using it, but after rinsing your mouth the feeling goes away

Overall a great toothpaste. It's not super-minty but it does a great job cleaning your teeth. It's a great price compared to most whitening toothpastes.

I noticed a huge difference even the first time that I used this! I am a red wine and coffee drinker so my teeth get really discoloured! the fresh taste is great and leaves my mouth feeling clean a very long time! I am very pleased with the results and enjoy using this tooth paste! So glad I tried it!

This toothpaste is amazing. It really does whiten your teeth and it is quite noticeable. Although I am not a coffee/wine drinker, I am a smoker so I find it does do what is claims.

Advertised to say would greatly improve teeth within 5 days but I already see an improvement within first couple of Days! Got the one that has mint in it too to help with the baking soda texture