I really don't know how great this product works because I couldn't get past the horrible taste. My family felt the same way. Exactly what u would think baking soda tastes like.

I tried arm and hammer toothpaste for the first time since I thought why not try something new for once? I regret my decision because this toothpaste doesn't work as well as my usual brand of toothpaste and my mouth doesn't feel clean after using it. This toothpaste also has a weird aftertaste that I can't get rid of right away even though I drink tons of water and rinse my mouth several times. The price is great but everything else about the product isn't so.

good texture good value, all around good product from a strong brand

Not so sure I would recommend it

The whitening toothpaste works really well

I recently tried this toothpaste (with a coupon), and I was not impressed. I didn't use it long enough to notice any "whitening" effects, as I found the baking soda taste was not very desirable.