Horrible taste

I’ve been searching for a good teeth whiting tooth paste. This one is not it. It definitely works however, other products work just as well and taste so much better.

If you don't have fluoride in your water don't use this

I got this sample from a sample program. It wasn't great. I used it for a week. I'm not likely to buy this myself. Activated charcoal is proven to do anything for your teeth. And the fact there's no fluoride makes me nervous about the health of my teeth. My teeth felt clean, however.

For whiter teeth

Because a different brand of toothpaste made me feel sick whenever I used it during first trimester of my pregnancy, I switched to Arm &hammer;toothpaste and it didn't give me that sickness. This is my fave toothpaste now

Excellent product!

This is probably the best toothpaste I have ever used in my life. Great product! Highly recommend. I'll buy it again, but wait till it's on sale as I found the price a bit higher than I usually spend on toothpaste.

Great value charcoal toothpaste to remove surface stains!

We all know how popular charcoal toothpaste is, but how does it work? It gently removes impurities to eradicate daily surface stains (tea, coffee, wine, etc.).
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We all tend to wonder if it weakens your enamel. Arm and Hammer state the active calcium works to rebuild and restore & strengthen the enamel surface up to twice as much compared to regular toothpaste. ⁣
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As I whiten my teeth regularly, I was worried that it would cause sensitivity. However, after trying, this was not the case at all. It also has a lovely peppermint, fresh flavour. After one week I could see that surface stains were visibly removed.

The more I use this product, the cleaner and why my teeth felt. I will continue to use and looking forward to seeing the results.

Nice product

Nice product, similar to their extra strength version. Will have to finish the course and the final results so far so good!

I absolutely fell in love with this toothpaste. It’s our new

We absolutely fell in love with the sample toothpaste that we got that it is now become our primary toothpaste in our house. I love the clean/ fresh feeling it leaves in my mouth after brushing. It doesn’t leave that slimy residue that a lot of toothpaste leaves. It just simply a clean and fresh feeling afterwards. I also love that it has the baking soda inside. I’ve always been an arm and Hammer fan and I’m so happy they came up with this toothpaste. My teeth are noticeably wider after three uses. I highly recommend this toothpaste for all your teeth hygiene needs!

ARM & HAMMER™ Essentials Whiten + Activated Charco

This toothpaste wasn't all that bad. My teeth are definitely whiter and brighter than before I started using this toothpaste. I would have given it a higher rating but it's the taste. That god awful odd salty-ness of the baking soda. Unfortunately I don't think there's much that can be done about that .

Great product!

Leaves mouth & breath feeling very clean & minty fresh! I loved that it was a full size bottle as a sample. Very much enjoyed using this toothpaste! Delivery came on time and was well packaged. Overall, I would definitely recommend!

It is OK!

This toothpaste is OK. It is very thick, dense and a little dry. Taste like you are brushing your teeth with baking powder and Charcoal. But you few your teeth clean and brighter after. I have been using for 3 weeks and I haven't felt that whiten my teeth yet. I will keep trying