If you don't have fluoride in your water don't use this

I got this sample from a sample program. It wasn't great. I used it for a week. I'm not likely to buy this myself. Activated charcoal is proven to do anything for your teeth. And the fact there's no fluoride makes me nervous about the health of my teeth. My teeth felt clean, however.

Nice product

Nice product, similar to their extra strength version. Will have to finish the course and the final results so far so good!

ARM & HAMMER™ Essentials Whiten + Activated Charco

This toothpaste wasn't all that bad. My teeth are definitely whiter and brighter than before I started using this toothpaste. I would have given it a higher rating but it's the taste. That god awful odd salty-ness of the baking soda. Unfortunately I don't think there's much that can be done about that .

Great product!

Leaves mouth & breath feeling very clean & minty fresh! I loved that it was a full size bottle as a sample. Very much enjoyed using this toothpaste! Delivery came on time and was well packaged. Overall, I would definitely recommend!

It is OK!

This toothpaste is OK. It is very thick, dense and a little dry. Taste like you are brushing your teeth with baking powder and Charcoal. But you few your teeth clean and brighter after. I have been using for 3 weeks and I haven't felt that whiten my teeth yet. I will keep trying

Love it!

I wasn't sure what to think about this toothpaste as it's grey in colour but the taste is refreshing and I feel like my teeth are getting a good scrubbing as there is a tiny bit of grit to it. I like the taste of it and my breath is fresh after. I would definitely buy this again.

Squeaky Clean

TheARM & HAMMER™ Essentials Whiten + Activated Charcoal Fluoride-Free Toothpaste was great! It left my teeth squeaky clean!

Great Product

I have been using this product since I got it as a free sample. It is a good product that works well. It does not leave a bad taste or taste bad, which I was worried about. I find it works well and is more natural then the regular Arm &Hammer toothpaste. I will buy this product and recommend it to others. Great product and is great for cleaning your teeth.

Whitens

This toothpaste truly does whiten your teeth although the baking soda taste is very strong.
I would use it again but maybe not every single day.

The whitest teeth I’ve had in years

Ok so at first I did not like the taste of this tooth paste but after a few tries it was fine. This one has literally transformed my teeth to whiter and brighter! Love it and will def continue using this as my go to toothpaste