Like a spa bath for your mouth!

Initially I thought "Oh another chalky charcoal toothpaste" but I was really surprised how well this product worked! I was dreading the huge mess in my sink and gritty feeling teeth that come with a charcoal toothpaste but I have to admit that I was wrong and I never experienced this at all! Smooth clean teeth and lasting minty fresh breath was what I was left with after using this product. Being a whitening product I was concerned with tooth irritation and I can tell you I did not experience any type of the irritating tingling feeling which I have experienced from other brands in the past. Free of ingredients I don't want in my toothpaste (flouride, dyes, artificial sweeteners, preservatives, SLS and parabens), really makes this a great product choice for me. Overall this will become a staple product in my household.

Power packed Toothpaste to Whiten and Strengthen

I have to be honest. I experiment with a lot of toothpastes for the strengthening and whitening features amongst other features. I was blown away at just how good the product line from Arm & Hammer is.

I have used, both varieties of Arm & Hammer (The one with charcoal and the one without) and in my opinion they are a very trustworthy and dependable brand that generates positive results that supersede any benchmarks set by other brands. It's like a fresh breath of confidence and a feel-good aura that it resonates with my overall self in the mornings when I brush. If you have discoloration on your teeth and are also looking for something that whitens your teeth them, look no further. This is the product.

I was a bit skeptical at first. I expected my teeth to go black or have charcoal debris. Like the filter in a water pitcher that is carbon activated. Boy was I wrong. I was shocked at the visible difference in whiteness in just a few days of brushing and there was no carbon aftertaste or remains. It has this pleasant mint undertone to it.

To appreciate this truly, one needs to take the time to read the packaging. There are no artificial sweeteners, no parabens, no preservatives etc. On the contrary, it is 100% natural baking soda as it's foundation.

The calcium strengthens teeth and the essential oils leave you with an amazing freshness in your breath.

Definitely will be buying this at the stores soon and will be on the lookout for other varieties or flavors too with the charcoal if they exist. What an experience this was - Truly amazing and makes my shopping choices easier.

Brilliantly clean including the sink

I was hesitant with this product as I find charcoal leaves residue and is messy especially with the teens use it. I found the tube to stay clean and the mess was missing. my teeth felt like they just came from the dentists after only a few uses. I was satisfied with not only the feeling of freshness and longevity of the it but also how brilliant my teeth were.

Amazing

Love this one on day 2 and seeing a difference would buy and reccomend

Fantastic

What a great product!!! I really enjoyed it and saw a difference just after some days

Nice no fluoride

So good they have the option of no fluoride, we don't need that much fluoride all the time. Very nice scent, will use this as my first choice

Just found toothpaste heaven!

I got this free to try for my opinion. I was 100% scared to try this. I didn't think the charcoal I didn't think it would it would be the best tasting at all... boy was I wrong! My teeth have never felt better ever in my life. I don't think I will ever go back to whatever I was using before. Arm & Hammer for the win!

Loved this product

I think it did an amazing job as stated in whitening teeth. I am satisfied and noticed a difference after using. It takes time and it’s not going to happen over night but I am happy with the few shades whiter so far.

100% natural baking soda toothpaste that whitens!

I was lucky to try ARM & HAMMER Essentials Whiten + Activated Charcoal Fluoride-Free Toothpaste for free as part of Chickadvisor Product Review Club. As with the other ARM & HAMMER Essentials Toothpaste, the toothpaste does get foamy when in use (due to the baking soda), but you will quickly get used to it. As a natural toothpaste, it doesn't have artificial sweeteners & dyes, preservatives and parabens. I really do like the clean mint flavor (my mouth feels fresh and clean) and in the end, this toothpaste does clean and whiten - for me, I saw the difference in whitening in 4 days. I would buy again and recommend to friends.

So clean!

This toothpaste it great! I love that it is fluoride-free, whitening, and leaves your teeth and mouth feeling fresh and clean.