A great natural toothpaste - who knew!

I have now tried a few natural /organic toothpastes and so far this one is my favorite! I love the texture and the taste of this toothpaste - like a really fresh gum, but not overpowering! I have only had the chance to use it a few times, but I noticed my teeth are slightly brighter, which really makes me happy! For me, particularly important is the enamel strong feature - my dentist has warned me a number of times that my teeth are soft, so I really need to take care of it. After brushing with it, my breath was fresh for hours and my teeth felt nice and clean. All of this, in addition to the all natural ingredients is making this toothpaste an easy favorite for me. I was also pleasantly surprised by the affordable price. Thanks ChickAdvisor for the opportunity to try it free!

Pleasantly surprised!

A long time ago, I tried a baking soda toothpaste and gagged at the taste. So I wasn't expecting to like this toothpaste, but I did! Really nice minty flavour, not overpowering. Very easy to brush with. If this helps whitens my teeth, I will be purchasing again.

Amazing fresh mint

The whiten + strengthen toothpaste has an amazing mint fresh smell that last. I really enjoyed it. Besides this it has no artificial sweetners which makes it even more amazing. Containing 100% natural baking soda it really does the job to get teeth whiter. I am so happy I found an amazing toothpaste. I totally recommend it.

Great product

I've used the product for about a week now and I can see my teeth more white(always had a yellowish color) than before starting to use this toothpaste and I can also feel the difference than using other brands as cleaner and maybe can even say stronger.

I would like to point out that I've always suffered from sensitive gums but I haven't bleed since I've changed to this brand. I will deff continue buying the product

Loved it

I really liked how cleaned my teeth felt after using it. Only been a little over a week and my teeth look whiter.

Leaves teeth feeling good

I was pleasantly surprised by the taste and texture since I had tried a toothpaste from this brand in the past and hadn't liked it.

I found this one had a good fresh taste, not a taste of baking soda. It left my teeth feeling clean and shiny, however I did not notice that they were whiter after 3 days as advertised. I took photos to compare and it is not noticeable.

I would continue using this type however.

Three things i discovered from using A&H EW&SFT

Imagine trying to remember the name of this toothpaste if you send your husband to pick it up - HAHA
Better take a photo of this as here are the three things I discovered about this toothpaste after trying it for a week
1. Its light on mint flavour not super strong which is a great for kids that don't like super minty strong and you want them to have strong enamel on their teeth. Speaking from someone that had to pay for $5k of dental work on their child because we didn't use fluoride earlier.
2. It does not create a lot of foam in your mouth like you're trying to contain elephant toothpaste in your mouth thus less mess from once again the kids. I don't need a foamy residue of toothpaste around my sink everyday. It seems to work well without the foam
3. and my coffee and tea drinking teeth are noticeably whiter which was a pleasant surprise as I have been using a whiting toothpaste for a long time from a competitive brand and this A&M one reduced the yellowy around the gum line and between the teeth.
Will certainly buy again and if you have kids, it is worth a try as it is more functional than the fruity stuff they market for kids

RESULTS AFTER FIRST USE

I used NEW Arm and Hammer toothpaste and loved the product. Just after first use you can clearly see the difference. I am thankful to Chickadvisor and Arm and Hammer for sending me this product for review for no cost at all. I love the fact that this product is paraben free and contains 100% natural baking soda. LOve it! (already)

A Great Toothpaste that Works!

I received the ARM & HAMMER Essentials Whiten & Strengthen Fluoride Toothpaste for free from ChickAdvisor in exchange for my honest review. This toothpaste contains 100% natural baking soda so it has the typical baking soda taste. I didn't like it at first but got used to it after a few uses. The toothpaste has a light minty flavour that leaves my teeth feeling fresh and clean. I especially like that it contains naturally-sourced calcium that works to strengthen enamel with each brush. It also has fluoride which is an added bonus for me. I did noticed some whitening effect using it for just over a week. I can't wait to see if there will be further improvements after a longer use!

It's natural

This was my first experience with natural toothpastes. I was concerned about the taste of baking soda but actually, it turned out much better than I expected. Essential oils help freshen breath and I loved the feeling of cleanness. And what's most important, no SLS, parabens and artificial dyes. I think, for people who are looking for more natural products, this toothpaste is a great option.