This tooth paste is very affordable, and worth every penny, it has a great taste. Not too strong and not too gross. Keeps your teeth looking shiney white

Does a wonderful deep cleaning and has freshing taste. Love this tooth paste a lot. My are whiten and super healthy. I would highly recommend this anyone try

This toothpaste really does give you that fresh-from-dentist clean feeling! It tastes great. The only complaint is that I don't find it (lathers) up as well as other toothpastes, but something I can definitely look past!

i use it for a week now and i already see my teeth more white. the tooth paste have a nice menth tast. i love it

This is the ONLY toothpaste I will ever use again. While its chalky texture does take some getting used to, it is so worth it. This toothpaste truly whitens your teeth exceptionally well; you will notice a difference writhin a week or two. My room mates were convinced that I had my teeth whitened when I started using this product!

I love that it is a mildly minty toothpaste that uses the power of baking soda to help assist in whitening. Texture leaves my mouth feeling clean.

I am addicted to this toothpaste. I only wish they made a fluoride free option. I am 99 percent satisfied besides the fluoride additive.

Works great teeth feel clean when i'm done. :-)

I have used this for many years and my teeth have definitely gotten whiter. It also makes my mouth feel refreshed

I love this toothpaste! It leaves my mouth feeling fresh and clean and does a pretty good job of whitening my teeth. My sister even stayed over one weekend and used my toothpaste because she forgot hers and she commented on how white it made her teeth. It's a really good toothpaste. It's effective and a brand that I love and trust.