Love this toothpaste! The baking soda plus the minty flavour leave your mouth feeling so fresh and clean, especially if used with an electric toothbrush. I highly recommend!

I received a trial size of this toothpaste in the mail. While it isn't my favourite toothpaste, it is pretty effective. My teeth do feel fresh for quite awhile after brushing, which is nice. I did, however, find the flavour way too strong. It actually made my cheek skin slough out...I know...gross! Maybe my mouth was just sensitive to an ingredient?

Can't believe that I would write a review on toothpaste but this one is just fantastic! It's slightly more pricey than competitor brands, but it worth every penny! Although I don't notice major differences on the color of my teeth, I defintely love how clean and refreshing my mouth feels after use.

I have always purchased Arm & Hammer toothpastes, but just recently tried this new one. Literally an hour after brushing, my mouth still felt tingly and fresh as though I'd just brushed a minute ago. This is truly an exceptional product.

I use this toothpaste every day to whiten my teeth! I love it! It keeps my teeth healthy and whitens them from all the stains of tea or coffee. Used daily it helps keep my mouth fresh and really clean. The dentist gives me a thumbs up for cleanliness and whiteness! I will for sure keep using!

I have tried other toothpastes as I am picky about taste. I LOVE this. It makes my teeth feel wonderful and I would absolutely buy it again. It was on sale and I bought 4 thinking if I did not like it, I would give it away but I am keeping all of them!

This Toothpaste is always at a good price it works great cleans your teeth really great with the Arm and Hammer Spin Brush and leaves mouth feeling so fresh I would recommend this toothpaste to anyone

I recieved this product for free through the Chick Advisor product review club. I love it. I have been really picky with toothpaste in the past because i found that most didnt maintain my white smile. I bit my lip and took the plunge and gave this one a try. And i couldn't be happier. It maintained my smile and even enhanced it. Definitely sticking to this one!

Wow! My mouth feels so fresh after using this toothpaste and surprisingly I have noticed that my teeth are not as yellow (been using it for 2 months). This toothpaste gently scrubs the surface of your teeth and combined with the right toothbrush, effectively removes pieces of food from in between your teeth.

Love it the taste was amazing and wasnt too strong definitely recommend it to everyone i loved it and so did my family i will most definitely be buying it in the future