Still better than regular paint

Dont be fooled by their "covers in one coat" guarantee. This product definitely does not cover in one coat. I have used many different colours in many different rooms to cover all sorts of crazy coloured rooms. It covers far better than any other paint I have used, but it definitely requires a whole lot of touching up the next day. Having said that, its touch-ups not another full coat of paint which saves a ton of time.
I would recommend waiting for it to dry before you panic and think it hasnt covered ( I am a perfectionist with very little patience) and then you are left with the touch-ups.
Great product, but definitely is more expensive and doesnt do what it promises.