Where do I begin? This mascara is amazing! it curls and lifts my lashes as if i used a lash curler! my lashes go straight with every other mascara while using a curler, but this one, not at all! my lashes stay curled and lifted all day! the application and formula is outstanding! no clumping! the trick is to apply it the way they say to, hook and curl (watch the tutorial on their webpage) i highly recommend this to anyone who has straight lashes that dont hold their curl! however the price may be a little steep for some, but i thinks its worth it!