The perfect pigment

They have nailed the formula on this product. The perfect mix of color and density. My favourite benefit product thus far. Lasts all day and doesn’t smudge

An Iconic product

I was introduced to this product at Sephora. After years of great brows, mine have started to get thinner and greyer! I enjoy this product. It's easy to apply, the colour is good and it doesn't irritate my skin. It stays on until I take it off.
On the con side, there are lots of less expensive products now that do similar things so I probably won't purchase again. You don't seem to get a lot of product in the mini version, so it's almost like a tester. It doesn't hold my brows in place all day.

Great product

I received a mini of this in a subscription service and it is by far one of my favourite finds. The number of shades available is much more than other fillers I've seen and tried. It was the perfect shade and blended so well with my brows, and made them look naturally full.

LOVE this product, its my go to!

I got this product as a free sample to try, and I absolutely love it. I have curly (yes curly) eyebrows, and they are THICK so dealing with these eyebrows can be challenging, but this product helps to create such a nice eyebrow look, fills in brows and make them look so much better. I have tried other brow products, but this product is definitely my favourite.

Nice filler and cover for older brows

Have been using this for awhile and really like how easy it is to use and fill in my thinning brows..I also like how I can add a touch of colour to the gray hairs in my brow without overloading the natural hairs.

Not for thick black eyebrows

I got this product as a part of my beauty subscription. My eyebrows are black and fairly thick, and this gel was medium brown. I'm sure it would be good for people with less thick brows, but all it did for me was to make them feel stickier.

East to use

I love this product. It’s so easy to use. When you are busy and don’t have time to do your brows, this is a life saver. Just brush this product on your brows and your good to go. I wear this almost everyday when I’m so busy to do my brows.

Works great

Works great but not a fan of the brush. I cant seem to get the product to apply evenly. Colour matches pretty good, formula seems decent. will last a long time as you dont need much product

REALLY LIKE

I really like this product. It adds colour and fullness to the brow but not a "heavy" look. It is easy to apply and stays all day. This is my "go to" brow product.

Love how it makes my brows look!

Benefit's brow gel is tiny but effective! It gives my brows a nice dark tint whilst grooming and taming at the same time. One swipe is all it takes to get my brows done in the morning for a natural look. The cost is a bit high however, I might try other brands before going back to this one.