I had high hopes for this as love long wear lipstick. This lipstick definitely delivered on that front. It went on smooth and velvety, and dried to a nice matte finish that wasn't too dull. However, the pigmentation was disappointing. The color was much more lighter and lacked that bit of oomph I was hoping for. It does feel very comfortable and is not drying. It did fade a bit throughout the day, but is overall a good lipstick. Would love to try other colors to see if the pigmentation runs truer to colour.