-very easy to apply; you twist the top and you dont have to sharpen it
-glides on eyes very easily
-does not smudge throughout the day
-comes in many colors
-can tend to fade during the day and needs some touch ups
-comes with smudger end which is useful

The price is a little bit high for an average product. It has a smudger on the end, but I never used it because it would smudge what was on my eye so much that it would disappear. It is automatic, which is nice, and it is in a skinny, lightweight case. It stays on pretty well, but sometimes smudges onto my lower lid. Overall an okay product.