I found it no different than any other toothpaste. But, I really like the flip top cap. It makes life a lot easier when your trying to put the cap back on, while your brushing your teeth. one last thing that makes waking up a lot better.

I bought this toothpaste looking for something decently priced and effective, but I only used it a few times before I had to move on to something else. This toothpaste seemed to be abrasive somehow and every time I brushed my teeth my mouth hurt afterwards. The mint taste also did not appeal to me.