My teeth have never stayed so white! and I haven't had a cavity in years. That's what I call a great product. I'm not a fan of dentist, so that product is worth it to me.

I picked up Colgate Optic White Toothpaste on sale at Shoppers Drug mart a few weeks ago, and have been using it since with great results! I don't normally whiten my teeth, in fact I haven't for quite a few years.
I prefer whitening tooth paste over the whitening strips, because whitening strips are much more expensive, and I feel Colgate Optic White Toothpaste gives you a very similar effect.

One point I don't like about this tooth paste, is the taste of the tooth paste. But it doesn't bother me enough to stop using it.

I love this toothpaste. It's a bit pricey but worth it. I put this toothpaste in regular mouth guards and have it sit on my teeth a few extra mins before brushing. I find this trick really helps to whiten my teeth plus this toothpaste has one of the highest whitening ingredients that I could find.....I always have it in my cupboard.

This is the only toothpaste my family uses. The taste is not to intense in your mouth, but leaves you feeling clean after you brush your tooth for a long time afterwards. it's worth every cent. We buy it every grocery week, whether it is on sale or not! It's our favorite for sure! A must try. And it also has a snap lid, which is fantastic when it comes to the mess of a screw cap!

Amazing Product! Really effective and helps keep my teeth white! Was totally unexpected! Exceptional!

I love this toothpaste although I don't like that the whitening agent separates from the toothpaste every once in awhile and it's also not good for sensitive teeth

So o have just started using this product and so far It seems to be getting the job done. It has a great taste to it but it seems to warm up as you start to brush your teeth which I found at first kind of odd but cool .I would reccomend using mouth wash after brushing with it as it doesn't make your mouth feel 100% clean

Depuis la découverte de ce dentifrice j'y suis accroc , je ne m'en passerai plus et je trouve que tous les autres dentifrices ne font pas le poids face à celui là . Le goût est excellent et pas trop fort en bouche , il fait un effet blanchissent efficace et laisse votre bouche fraîche propre et des dents très brillantes . Le prix est un peu cher mais il vaut la peine . En combinaison avec un traitement blanchissent en bandelette 2 fois par année et vous aurez une bouche et un sourire d'enfer promis

I use Colgate 3D whitening toothpaste daily. It works very good at keeping my teeth clean. I do not find that it whitens my teeth but it stops my teeth from getting yellow. I am a coffee and tea drinker so it does aid in preventing any more stains from forming on my teeth. I would definitely recommend this product. It is well worth the price.

I really like this toothpaste, and so does my daughter.... anything that she likes is a winner in my book.