Worked really well. Have to admit I was expecting it to be a little better from hearing all the hype but it was still more than satisfactory!!!

I purchased this toothpaste for two reasons. 1) The advertisements made it look incredible, and 2) I had some higher value coupons for this. Unfortunately, I wasn't really impressed. I found that it was a nice toothpaste to use, as it foamed well - and made my mouth feel clean afterwards. But I didn't notice any extra whitening at all.

I would recommend this as a good everyday toothpaste, but not as a good whitening toothpaste.

I like that this toothpaste doesn't make my mouth "burn" like so manay other toothpastes do. In other words, it's very gentle on the taste buds. I generally have white teeth, so this toothpaste seems to do its job in maintenance.

I bought this toothpaste, as I use coupons and it was on sale, so I got it pretty cheap. I was excited to try it out. The kind I have, when I start brushing my teeth, it has a warm sensation on my teeth and gums, which is nice, the only thing I don't like about this toothpaste, is that I am almost finished my tube and I dont find my teeth are any more whiter then when I first opened it....Other then that, its a good toothpaste! Cleans my teeth, so I guess that's all that matters right? :)

I liked this toothpaste but I think maybe I was just expecting too much because it kind of fell flat for me. I did see a difference but it wasn't a huge one. I think since this toothpaste contains the same ingredients as the strips, I expected a bigger difference but I only saw a small difference.

A weird complaint too but I found that on skin, it was really strong and burned a bit. Not pleasent. The price is just ok, not too bad but not great either.

I see the same results with my less expensive Arm & Hammer toothpaste so I think I will stick with that. It's not a bad product but the whitening toothpaste market is so saturated, I think you can find the same thing for around this price or less.

Honestly the commercial made me want to buy it and since it was on sale I did. I have noticed my teeth are whiter. The only issue I have with the toothpaste, I don't feel like I have that "just brushed taste" in my mouth afterwards. Overall its a good product, definitely cheaper form of teeth whitening.

I really love the whitening effect of this toothpaste, and I feel it does provide the overall result that it says it does. The only thing that I don't love about it is the taste. It tastes OK, not a horrible taste, but hopefully this will be improved upon at some point, maybe adding a more refreshing minty taste - then it would be even better!

I bought this because honestly the commercial convinced me to. It says the toothpaste has the same whitening products as using the whitening strips.
Colgate Optic White uses hydrogen peroxide to make it easier to whiten as you brush your teeth.
It took about a week but It did make my teeth whiter. I didn't tell my friends I was using it as I wanted them to noticed and sure enough, they did. It also has the usual tartar control and did make my teeth clean.

I just picked this toothpaste up last week, so Ive been using it for 7 days and I really can see a difference already! I cant wait to see how much whiter my teeth will be in the next month or so! The only thing I do not like is the taste... it could be mintier