We recently finished our first tube of Colgate Optic White toothpaste and the results are very noticeable!! Everyone in the household has asked that I be sure to buy it again. I definitely think its a great buy, and the price is very reasonable. I have found it goes on sale quite often as well.

I will not go back to another toothpaste. The results are great and we all have pearly whites.

This toothpaste is rather expensive, but I would rather pay more for an effective product, then pay less for a product that hardly works. I have tried many whiting toothpastes, and this one is the best. Plus, I find it even keeps your mouth in a healthier state.

I got a bunch of these with coupons so they were pretty cheap for me. I didnt really notice that my teeth were whiter after using for a few weeks though maybe because I was not looking really hard. I advise people to take a before and after picture to see the difference.

I have seen the difference in the whiteness of my teeth almost as soon as I started using it.
I was very satisfied with the results and I definitely continue to use this product.

this is the only toothpaste ive been using. it helps keep my smokers teeth look less stained and they feel a clean that lasts most of the day

i really like this toothpaste. I find it does actually whiten a little. It's not a drastic change, but it is noticeable. I have a stockpile of this toothpaste!

I was reading a few of the reviews, and I'm sorry but I beg to differ with it's effectiveness!
After 2 weeks of using this products, I saw visible results right before my eyes! Even people who didn't know me asked how I got my teeth so white! I do drink a lot of tea and coffee, so I didn't have the whitest teeth to begin with, but I was extremely satisfied with the results. I didn't notice any sensitivity as I did when I used whitening strips. I would definitely continue to use this product.

Love using this toothpaste. All the cleaning benefits and whitening benefits without the cost of going to the dentist!

This toothpaste is the bomb. Definitely delivers on it's promise of whitening teeth. It is very strong though, so if you are sensitive to that kind of thing beware. But I like it and use it every other day to ensure any and all surface stains are gone.