This product is OK. I don't find it whitens my teeth any more than other toothpastes. I also don't really like the taste of it. I probably wouldn't buy it again just because there are so many other toothpastes that are better.

Love it! My teeth were whiter after a few days of using it. Also leaves your teeth feeling very clean.

i love it
but i need my teeth even whiter
its never enough
i want them to shine!

I do not like this product. It does not clean my teeth well and does not whiten.

I have always had yellow teeth as a result of never really brushing before I reached middle school. Lately I have been using lots of Colgate, because I always have colgate coupons. All the reviews said it caused tooth sensitivity, so I only have used it once a day for a week, with my usual MaxFresh in the morning. Today my teeth are VERY sensitive, and just crummy-feeling. It has hydrogen peroxide in it, so it tastes like toilet bowl cleaner. I went through three toothbrushes before I realized it was the toothpaste! Really this product is quite terrible, it burns if you get it on your tongue, and how do you avoid that? However, my teeth are slightly whiter now than before, so that's the only upside to this disaster. I was just becoming loyal to Colgate, and then I meet this catastrophe! I'm switching back to Crest. Do not buy this! My teeth have never been sensitive, and typically can go through anything, except apparently this stupid toothpaste. Don't waste your money, please.

I have bought a few of these as i had some great coupons
but i find that it whitens a little bit , if your looking to whiten i recommend the whitening strips instead because they are faster and more effective.

I'm on the fence with this toothpaste.I bought it curious to try it because it has peroxide in it and I thought it would be great for whitening .I was expecting more of a foaming action like the aqua fresh extreme clean which is by far my favorite toothpaste.However this one does seem to clean well and my teeth are a bit whiter but it is quite expensive for toothpaste.I think I will stick with my usual toothpaste but I would buy this one again if it was cheaper.

Worked really well. Have to admit I was expecting it to be a little better from hearing all the hype but it was still more than satisfactory!!!

I purchased this toothpaste for two reasons. 1) The advertisements made it look incredible, and 2) I had some higher value coupons for this. Unfortunately, I wasn't really impressed. I found that it was a nice toothpaste to use, as it foamed well - and made my mouth feel clean afterwards. But I didn't notice any extra whitening at all.

I would recommend this as a good everyday toothpaste, but not as a good whitening toothpaste.

I like that this toothpaste doesn't make my mouth "burn" like so manay other toothpastes do. In other words, it's very gentle on the taste buds. I generally have white teeth, so this toothpaste seems to do its job in maintenance.