This product is worth the money makes your mouth nd your teeth feel great and keeps them feeling clean the majority of the day to which is just a bonus

The only toothpaste I use - and I can always find coupons/sales for it. It's worth every penny, I don't think I've had a cavity in the 5 or so years that I've used it. I'll never switch.

This is the only toothpaste I use. Taste great and leaves teeth feeling clean and fresh.

Its the only toothpaste I buy. Great product!!

This toothpaste does its job! The price is great and so is the taste. It isn't overpowering where it burns your gums and leaves your teeth squeaky clean!!

This toothpaste has an antibacterian protection of 12 hours. It leaves my mouth fresh and clean for a long time. It helps to fight cavities, tatart, bacteria, plaque,stains, bad breath and it helps withen teeth.

This toothpaste seems to be working. My kids are getting good check-ups and they like the taste.

I have used this toothpaste for years, and one of the only toothpaste that I'm not allergic to, so I'm a big fan.

I bought this toothpaste after receiving a sample of it previously. I love this toothpaste. Its claims for providing 12 h oral protection is true. It leaves my mouth that fresh from the dentist feeling. The toothpaste is a little grittier than others I have used but I think that is what makes it so effective. I am a convert and will only buy this stuff