I wil, keep trying .

it is good value for your money. it really does work. My husband is using it too. he loves it. other brand are ok. this is better.go try it yourself. it works fast

I've used this brand religiously for at least 10 years, great value! I'm a smoker and it really helps with keeping your teeth whiter. I'm sensitive to the taste and textures of most toothpastes, alot in which cause me to gag or in some cases vomit! This toothpaste is very fresh and I highly recommend it to sensitive teeth brushers

This is a great toothpaste. Within a week I could see a difference in the color of my teeth. It definitely whitened while I brushed! And the price was great too!

I did not really like this toothpaste I found it left a weird residue on my teeth afterwards they were somewhat gritty. I have used other Colgate products without this issue however, would not purchase this one again.

Love colgate I have been using it for years, the total whitening is my favorite love the mintyniss of it. Definitely would recommend to anyone, minus the fact I don't feel it whiten them enough.

This is the toothpaste I always use. It keeps my breath minty fresh and whitens too. Have never found a need to try anything else. The price is right too.

I have been using this product for years and I always get compliments on how white my teeth are, I highly recommend it because you not only get your teeth cleaned you get fresh breath!

I have always been a little skeptical about whitening toothpaste but was tired of seeing yellow teeth in the mirror so I decided to try one. This is the one I picked and I noticed a difference after the first time I used it.

I really didn't notice any whitening effect but this is the first toothpaste Iv tried that kept my mouth feeling fresh all day and didn't break the bank. I wouldnt say it's my favourite but uts definately in my tip five and my first go to when money is tight.

I have been using this toothpaste for a few years now and Colgate toothpastes for my entire adult life. My mouth feels the cleanest for the longest with the Colgate total. It's probably been 20 years since I've had a cavity, that in itself speaks volumes in my opinion.