It's pretty good. Very Black. It made my tiny little lashes bigger but not like in the commercial ladies... those are lash inserts on Katys eyes. I'm wearing it in this pic and i have really short lashes.

I'm one of the few people who actually enjoys this mascara. I'm a fan of the big wand. It coast every lash and makes them look huge. It doesn't flake, smudge or run. It's easy to remove. I enjoy this and will repurchase.

CoverGirl delivers on volumized lashes with this mascara but the one feature that distinguishes this product from similar ones is the unique brush. The tip of the brush has bristles that are able to easily reach into the corners of your lashes and work well when you have to rotate your brush. This was a feature that I found very useful.

The covergirl plumpify mascara has become my new favourite!! It makes my lashes so long long and full of volume with only one coat! It can be difficult for some to use because it has such a huge wand but if u take the time it works amazing!

This mascara isn't just for me. The wand is too hard to figure out, and it just clumped up my lashes. The formula is horrible, it flakes, and the mascara dried out extremely quickly. Really not worth all of the hype.

For a drugstore mascara, this is a really good item.

It offers color and plumping action that is hard to beat. I like the wand because of how the bristles are shaped. If used just right, you'll have lashes for days!

I don't like that it flakes after a few hours of wear, but that is pretty unavoidable with most mascaras.

I like this mascara as a second mascara to add definition and enhance the "plump-ness" of my lashes once my first coat has dried. Cool concept - the twisted brush adds some edge. Would purchase again.

This mascara works very well i am currently using it! It does not clumo your laahes and gives amazing volume and length. My eyelashes look amazing and full! I always recieve compliments when wearing this mascara as well!

A little more expensive than most drugstore mascaras, but worth the price! It lengthens my lashes while giving them volume and doesn't flake off or burn my sensitive eyes.

Bonjour! Je me suis dis... pour les soirées, ce serait bien alors je l'ai acheté. Il s'étend bien, donne du volume et je l'aime bien mais pas pour tous les jours car je reste accrochée à mon L'Oréal Paris!