The whitening effect is key, my teeth were whiter in days

I was shocked when I noticed my teeth were whiter in only 4 days! The toothpaste is a dark grey color and it tastes like mint. I love drinking coffee, so this is a must have for me. It is also affordable compared to some of the other whitening products. Love it!

Save your $!

The charcoal ‘craze’ has taken over many products and brands recently including toothpaste.I received this free to try and used it for approximately one month. Overall, I didn’t notice any significant whitening in comparison to any other whitening toothpaste that I’ve tried, and the taste I didn’t find to be very pleasant. For the cost of this product I would say save your money.

Worth the buy

Clean fresh feeling, not overpowering. Found my teeth looked whiter and felt better within a week. I also got the one with teatree and is good as well.

Bon dentifriste

Il s'agit d'un bon dentifriste dans la mesure ou il lave bien les dents, pour le côté blanchissant, je n'ai pas vue de différence avec les autres produits similaire, non il ne s'agit pas de blanchisement de dentiste, mais il garde les dents d'une belle teinte.

I'll buy two or three at a time

This product is a miracle! It tastes like candy canes which in itself is phenomenal, but it also brightened my teeth in only a couple uses! I have tried other charcoal based toothpastes and this is by far the most effective and cost efficient. 10/10 recommend!