I am a huge fan of Crest products, and love that this product comes in a citrus flavour, as my daughter cannot stand mint, which most toothpastes are flavoured with. The price is great, considering this is something I would buy, even if it was more expensive.

It not only tastes good and freshens your breath but it also whitens your teeth.

It has a nice fresh taste to it...and it makes your mouth feel cool and fresh for a while after. I don't notice any whitening effects though.