I have tried every different kind of dish soap that is sold on shelves, and Dawn platinum is by far one of the best ones I have found! You don't need to use a massive amount to get a sink full of dishes sparkling clean!

By far, my absolute favorite dish detergent. I LOATHE doing the dishes, being one of those people who rinse-and-stacks items by the sink for a week before I muster up the gumption to clean them. I let items soak in the bubbles for just a few minutes and I barely have to do any work... dishes come out sparkly clean!

I just love Dawn Platinum Dish Detergent! I love the way it smells but best of all I love the way it works! It has lots of suds and gets all my dishes sparkling clean with suds left over!..:)

I really likes this dish soap, I found it to be much more affective getting stuck on dirt off. This will be my new go to dish soap from now on. When it goes on sale I stock up to make sure I never run out.

I don't usually purchase Dawn, but the it's pretty good. Would purchase again if on sale.

This dish soap is defiantly the best I ever used. You only need very little and it cleans the dishes very easy loosening all the food and makes them shiny clean. The Platinum brand has 3X the cleaning power from all other Dawn products which only have twice the power. I will never use another product again

I like to use Dawn Platinum for big dinners. A quick soak in hot water makes for an easy clean up. No scrubbing involved. In no time at all my dishes are sparkling, Even the roasting pans and casserole dishes.

Works extremely well and smells really good. Usually Dawn is pretty cheap compared to the other brands. Also Dawn helps save wildlife, which is another reason why I purchase Dawn :)

Love this dish soap..works great. Helps pull through greesy and.baked foods off pans so easy. Only thing I dislike is it seems to leave a yucky slim in my sink if the water cools or sink isn't rinsed right away.

I bought this product for the first time a few days ago so I have not used it many times yet, but so far I'm really impressed. It easily gets through food on my dishes and leaves them really clean. The only downside is the scent; many other detergents have pleasant scents, but this product doesn't smell too great. However, it is meant to really clean and it does so it's lack of a pleasant scent pales in comparison and isn't a make or break it kind of factor in determining whether to buy the product.