I started off a little doubtful that Kiju juice would be any different from other types of juice at the grocery store. Once I tried the mango and orange flavor, I was hooked! The juice is not too sweet, so there's no need to dilute it. It's also got just the right blend of orange to mango so they're perfectly balanced. At Whole Foods you can sometimes find the 1L containers on sale for 2 for $5 so it's comparable to other juice brands, but so much better quality in that you're getting organic, non-GMO fruit juice with no added sugar. The mango and orange was also great to mix with a little vodka for a kick.