Having denture is work. Trying to find something to hold them in place. Not easy. Fixodent Plus helps protect your gums. The best thing it has going for it is it has food seal. Its 5x better with keeping the food out from between your dentures. Another very good thing this product has going for it is the tip. It is tiny trust me that is what you want. Too much product and it will ooze out of your plate make you gag....With the tiny tip its way easier to use only what you need. In my opinion out of all the choices on the market. I chose this one hands down.