What I love most about this product is that it is a gel. This is the first hydrating gel cream that I have used and now I don't want to switch back to lotions. I find the gel leaves my body with a soothing feeling - this is very effective when you have a sun burn. I love how quickly it soaks into my skin as well! I also like that it goes on sale at Walmart and Shoppers Drug Mart and there are coupons available for this product as well. I would recommend this product to others.