I use a lot of hair ties, especially since my job requires that I have my hair tied back, and in a hairnet. I find that the Goody Ouchless Hair Elastics are super expensive, and break far too easily for the amount that you're paying. I'd rather go to the Dollar Store and buy the same product (different brand) for less money. They aren't entirely "Ouchless" as their name would imply. My hair is incredibly curly and it still gets tangled around the elastic. The only saving grace this product has going for it is the fact that it has no metal parts which are what usually break and cause a lot of "Ouch" - so they aren't really Ouch-free but they are less ouch than their metal-bearing counterparts.