I received two different shades of GOSH lipstick for Christmas from one of the students in my class. When I went to Shoppers and was browsing in the cosmetics department, and found out that the cost of this lipstick is $15, I was extremely surprised. I don't find it to be worth the cost. It doesn't stay on that long without having to reapply it, or to make a touchup. The matte finish one is definetely less moist when it is applied.