I have naturally wavy, really thick shoulder length hair. I blow dry and straighten my hair a lot, so I was looking for something to protect me from further damage. I saw this product in-stores, and decided to buy it as it wasn't too expensive and the packaging was really cute. It's a very thick creme, with a yummy, but strong sweet citrusy smell. It says to spray directly onto your hair, but I recommend spraying it into the palm of your hand instead, as it gives you a more even application. It does take a lot longer to dry your hair with it on, but it makes your hair a lot softer and smoother. While my hair does still eventually go a bit wavy again, it lasts a LOT longer with this stuff in than without, and it's also a lot easier to straighten your hair.