This is marketed towards men as a groomed style moulding paste. Supposed to hold without hard styling, movable, remoldable, with a classic groomed appearance.

Of course I had to "borrow" this from my brother to try!

I really like it! It holds well and IS touchable, but it bounces back. Is mostly reworkable - but not if you want a completly new style. No white residue or flakes. It holds curl up, for me this is huge! (Most hair pastes can't make my curls stand up - Brazilian hair)

I bought a tub for myself! A bit pricy, but considering you can usually find it on sale, it works and I have 6 other paste/pomade products that don't work, I am VERY happy to have ONE that works!
One of my HG pastes for upright styles!