Good but not as good as I'd hoped

I spotted these Spirits flavors when I first became pregnant, so I waited eagerly until I could try this Rum flavour.

It wasn't what I hoped for.

It was a little granular - but that may have been due to mishandling at any point of the inventory chain.

The blondie part was chewy and sweet as you'd hope, but where, I ask, is the rum? It's more a whisper of rum, or even a question of rum. If the container didn't say rum, I'd probably not have tasted it at all.