I used to be in LOVE with Hershey's Kisses! BUT they changed the chocolate a few years ago and now they have a slightly smoother texture.
Before they changed it, Hershey's Kisses had a more cocoa'y, slightly drier texture and there was something about it that was incredibly addicting to me. But now its quite similar to a lot of other chocolate brands, like Cadbury.
They are still wonderful, but no longer my favorite!

I love Hershey’s chocolate. It’s sweet and smooth. It’s a classic.

Chocolate is hard to mess up in the first place, but it's great. Gotta love the Hershey's...anything!!