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4.5/5
23 reviews
It Cosmetics Brow Power Universal Eyebrow Pencil Reviews
#109 in Eyebrow Care

    Reviews and Ratings

    92% OF CHICKS DIG IT

    5.0/5
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    Recommended? You Betcha!
    August 12, 2020
    Ontario, Canada

    I Love it

    I got this pencil in my Ipsy bag, and I love it!… the color suits me perfectly. It glides on easy and helps define my eyebrows. The price is a little steep but it last a long time.

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    5.0/5
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    Recommended? You Betcha!
    August 16, 2019
    Washington, United States

    Fleek or Whatever Brows

    The only makeup I really put on is stuff on my brows. This product does that job and does it well. The color works well for me (dark brown...can’t say it’ll work well for lighter hair colors). It covers well, is simple to use, and doesn’t break easily like many other brow pencils.

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    5.0/5
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    Recommended? You Betcha!
    August 06, 2019
    Virginia, United States

    Best eyebrow pencil

    This It Cosmetics eyebrow pencil is a universal shade that works for everyone. It’s not a conventional eyebrow pencil with can be too harsh and difficult to use but more of a crayon type of formula and tip. It also has a brush on the other end that you use after filling your brows to shape them and blend in the color. It is very easy to use too. It takes seconds to apply. It costs around $20 and can be found at Ulta, QVC and Sephora. I highly recommend this for everyone

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    5.0/5
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    Recommended? You Betcha!
    March 18, 2019
    Ontario, Canada

    LOVE LOVE LOVE

    I found this product sort of by chance, but in love. Brows are so important and should be showcased. It's amazing how good brows can make a difference in how you look. I wasn't sure about the universal part but after watching the creator's video online and she explained how hard you press gives you the desired color. Incredible results, looks like real hair and comes with a spooly. Awesome stuff! You need it!

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    5.0/5
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    Recommended? You Betcha!
    February 07, 2019
    Illinois, United States

    Love it...

    A while back Browsing on the justfreebies site I came across a get freebie click in and viola @itcosmetics was giving 2 samples for an honest review ......
    I find this brow pencil amazing !!!!It's not super waxy and goes on very natural not heavy or blotchy I can adjust the color by pressing harder This is perfect. Completely puts me in control,the brush on other end helps "set" I
    Really like it easy to use and stays on all day .
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    The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 
    #gotitfree #testingpurposes #producttester #productreviewer #myhobby #itcosmetics #powderbrowpencil

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    1.8/5
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    Recommended? Fugheddaboutit!
    August 27, 2018
    British Columbia, Canada

    It cosmetics brow product

    I really didn’t like this product. I wanted to like it but it didn’t work at all! I literally had to break the eyebrow pencil to try and get the brown on my skin, lol. It doesn’t go on. It doesn’t work well and the one I purchased and got didn’t do anything for me sadly. I won’t be purchasing this product again although I like it cosmetics and I won’t recommend this product,

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    4.8/5
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    Recommended? You Betcha!
    March 16, 2018
    Ontario, Canada

    Amazing brow pencil

    I totally love the DIOR brow pencil (Universal) but it lasts less than two months and it is expensive. I was able to get three of these for pretty much the same price and the color is virtually the same. My hair color varies from light blonde to light brown and the pencil matches...

    I would not recommend for darker hair - especially black but other than that it is awesome

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    5.0/5
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    Recommended? You Betcha!
    March 16, 2018

    Worth it!

    I got this in my Boxycharm and it’s the only brow pencil I use now! It’s universal so it works on about any hair type/color. It’s so easy to use, which I really like.

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    3.7/5
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    Recommended? You Betcha!
    March 13, 2018

    love it

    I was originally confused about a brow pencil that is "universal transforming shade adjusts to all hair colors based on pressure". I mean how can it work for all hair colours? I tried it and yes it gets darker with pressure or if you apply with a few strokes. It is a nice natural look that is usually a challenge to achieve with a eyebrow pencil. I love this product and will definitely recommend it.

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    4.8/5
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    Recommended? You Betcha!
    March 06, 2018

    Best brow pencil

    I was a little sceptical at first about the universal color but it surpassed my expectations and is the best brow pencil I have tried, easy to shape and fill in brow's

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    These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.