I would buy again when on sale

My hair is coloured and Curley and this product works great to keep the frizz down. I find the product to be on the expensive side and would only purchase in future if find it on sale.

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This product did quite a good job on my hair with all the frizz and split ends. I dye my hair a lot so I use this whenever I can on it to help it get back to what it was.

I would buy this product again

This product is the best leave in conditioner that I have tried, it leaves my hair very soft and tangle free. It also fights my frizzy hair in the high humidity. The only downfall I find with this product is it is a bit pricey for the size.

Love the product not the price

A little goes a long way. When I get out of the shower the first thing I do is use the it’s a ten ans massage it into my hair. Especially if I plan on using any kind of heat on my hair. Sometimes I will even put it on my hair once it’s dried or styled to cut down on the static or make my hair look shiny

Nothing

I have been trying this product for while as I have curls. But everytime I use it it does nothing for my hair. It leaves my hair heavy and makes my eyes water.
Maybe that didn't work for me and maybe it will work for others.

HOLY GRAIL!

I have never used a leave-in-conditoner that works as well as this product. It is definitely worth the price tag. Most leave-in-conditioners leave my hair feeling greasy, weighed down, and just plain ole dirty, but this product doesn't. This product makes my hair actually combable when I thought it was impossible to stop having tangles. I'm telling you I would brush my hair and less than five minutes later my hair would be tangled again. This product not only allows me to comb through my hair the first time but keeps my hair from having tangles for the rest of the day and night! My hair feels smooth and healthy after using it. The smell is also amazing and makes you feel like you just left the salon! The smell lasts all day and keeps my hair feeling clean. A little goes a long way as well. I hope this product is never dicontinued because it is a forever product of mine that will always be in my routine! I absolutely love this product and recommend it.

Great Leave in

I love the smell and way it makes my hair feel, especially just after showering. I think the price is a bit high, considering there are other products that do similar things that are a little less expensive.

I ALWAYS buy It's a 10

It's a 10 is by far the best leave in product I have found for my hair. It smells absolutely wonderful. It leaves my hair soft, smooth and manageable. I no longer have tangles when I use this in my hair. I wash my hair, condition it and spray on It's a 10 once I have towel dryed my hair. It feels soft and stays shiney all day.

Its a 10° is AMAZING

I actually experienced "it's a 10" leave in product as a sample. I Definitely fell in Love after the first use !!! I simply spray the conditioning product in my hands then using my fingers like a brush to comb threw. I have Really Fried n Dryed Hair.. usually after a bath I'm putting product after product in my hair but not any more. Believe me when I say, this stuff Works Wonders with making your hair soft and More manageable. (Fragrance: soft flower sent)
(Amazon price: $12)