Like some of the other reviewers, I do find this product to be a bit on the expensive side. Buying both the shampoo and conditioner can set you back at least $16 if you're buying them from Shoppers Drug Mart. My naturally blonde hair was starting to get a bit darker than I would have liked just from aging and from not getting a lot of sun this winter. I used this product consistently for a couple of months. While I did notice some lightening of my hair, I also recently noticed just how damaged and brittle it feels from using it. I do have thin, wavy hair, so perhaps it's just something that would affect my hair. I do still like the results it provides.

this is a very reasonable priced product that you can get from the drugstore and i started seeing results in the first week, it made my hair have more highlights and look really good

J'ai bien aimé ce produit pour cheveux blond oui il éclaircit votre chevelure petit bémol de mon côté j'ai remarqué qu'il a asséché beaucoup mon cheveux même avec le conditionneur .

I only started using this a week ago to lighten my natural dark blond hair, and so far I'm impressed with the results. This product will save me from having to dye or put highlights in my hair this summer as my hair is getting lighter. Yes, it's more expensive than my normal shampoo, but it's worth it, I don't expect to use it beyond the summer, but I do like it!

I tried similar products when I was in my 20"s and found them to be excellent for lightening my naturally blond hair, however at 50+ and with my hair being coloured I'm afraid that all this product did for me was begin to wash out my hair colour. It seems it was not meant for colour treated hair.

I'm not even blonde and I love using this shampoo/conditioner in the summer. It subtly lightens my hair and doesn't make it brassy. Plus it smells great and you can often get it on sale at SDM!

This is a good shampoo that leaves my hair feeling soft and silky. It doesn't weigh down your hair and smells surprisingly good for a product that has ingredients that permanently lighten your hair. I found the Go Blonder Controlled Lightening Spray provided more immediate results but this is still a good product if you want to just maintain your blonde look.

Product works as promised and has a nice effect on hair. Also smells really nice. Because its little pricey I would probably choose to use it in winter months, as in summer sun will lighten my hair anyways :)
But overall another good product from John Frieda!

Recently tried this lightening shampoo and conditioner, and was surprised to see that it actually worked! My hair is a medium blonde shade, and after using multiple times, began to notice a change. Although it wasn't a drastic change, I was impressed. My hair was visibly lighter, very shiny and soft. Would definitely recommend to someone who is not looking to dye their hair, but wants a subtle change.

Je suis pas impressionnée par ce Produit, je Le trouve moyen pour Le prix Et rend mes cheveux réches