No brassy tones

I love this shampoo and conditioner, it keeps my highlighted hair in tip top condition. I had slightly brassy tones in my hair, but no more with these. My hair is soft and manageable, and doesnt look dry.

Shimmering hair

I used both these products and can definitely say they work as described. My blonde hair is slightly lighter and shiny , I love these . The smell is really pleasant, not cheap but definitely worth it

Perfectly lightened hair

Wonderful gentle shampoo which really lightens the hair well rather than using a purple shampoo for brassy tones. Nice subtle fragrance and using the conditioner also means the hair is easy to brush afterwards.

Great shampoo for blonde hair!

Love this stuff! Awesome for my blonde hair. No dullness, no brassy tones. Leaves a great shine and lightness to my hair. My hair isn't heavy or has residue. I think it's great for the price. It's reasonable and works good. I recommend trying this shampoo if you don't want to spend a ton to enhance or keep your blonde. I really like the smell as well.

Nice lather!!

It's a bit thick coming out of the bottle but when mixed with water in your palm it makes a nice lather. I love the smell. I can't say that I've noticed my hair go blonder but it may be maintaining my blond better.

Well worth the cost

Beautiful understated scent, very hydrating and smoothing! excellent for bleached hair! It is now my go to for shampoo and I will definitely purchase again and again! You won't regret it!

Brighten Up!

Excellent purchase for my husband since he uses it for his light brown hair. I love how silky his hair gets with using both the shampoo and conitioner. A brilliant purchase!

Favourite shampoo ever

Every time I go blonde I MUST use this shampoo and conditioner, leaves my hair feeling smooth, clean, smells amazing and my highlights last so much longer

John Freida Go Blonder- Would definitely buy

This product does what it says, it smells nice and will definitely lighten your hair a shade. It helps to keep your blonde true to its color, prolonged use it appeared to be hard on the hair and you need to make sure it goes on evenly, if you get a glob in one area it will bleach it more

Loved It!!! Softer, shinier hair !

This was a wonderful shampoo for me. I have horribly color/ bleach damaged hair - layers of color. It made my hair feel soft even as I lathered my hair. No tangles occured during the wash. There was a lovely, but not overwhelming scent of lemon. It was an impulse purchase at a sale price, but even at full ( drugstore) price I would purchase again. My hair had volume, softness, and looked healthier & shinier. I required less leave in conditioner after. The product claim is it lightens over time & use but I simply noticed only my hair did not turn as brassy so quickly. Overall very impressed & I would certainly purchase again.