I love using this stuff when it goes on sales! The scent is super fresh while providing salon like results! I wish there was a larger bottle available for purchase!

Honestly every John Freeda product I've used, has left me super happy. The ingredients in all products leave my hair feeling so soft and shiny. My hair tends to fade a bit after getting it done at the salon, and this stuff keeps it the blonde I love. After bleaching my hair etc, there tends to be some damage. The shampoo and conditioner save my hair for me!

I received free samples of this product from John Frieda I was surprised that after just one use my blonde hair started getting blonder softer and smelled great I would recommend it to anyone

I received these as samples I liked the products the shampoo made a lot of lather my hair felt really clean the conditioner worked great on my dry curly hair that turned out soft and manageable I would recommend these products to anyone

I was pleasantly surprised that this helped give my dirty blonde hair nice subtle hilights. The change wasn't dramatic, but did add some dimension to my hair without drying it out.

I was a little skeptical. When I cut my long hair to shoulder length after I gave birth to my son I lost ALL my natural blonde highlights and lightness. It was super dark and brown looking to me. I was sent the shampoo and conditioner, in combination with the one month serum leave in for 5 min treatment to try out and provide my honest opinion.

I was BLOWN away. After just one leave in treatment (which did smell like a hair salon -kinda like bleach just so you know) and a shampoo and conditioner rinse I DID actually see a difference in my hair. It was not like I was a blond babe or anything, but I could see more colour differentiation in my hair, more natural looking highlights. I was super surprised.

I've been using this now for about 3 months and it is still looking lighter. I would like to add I started using this in the winter, so it was not the summer sun lightening my hair, but the actual product. This is for sure something I plan to buy again in the future rather than paying to have my hair treated/dyed in a salon.

I absolutely love this product!! I use it everyday! It has really helped to lighten my hair and bring out natural highlights. I highly recommend it!!!

I absolutely LOVE this product. The smell is amazing!
The effectiveness of the lightening is noticeable in just a few washes and if you stop using it, you will notice its effects begin to wear off. It is as easy as starting to use again to get the benefits!

I love this shampoo. Better than what I usually do which is dry my hair in the sun, which in Powell River usually comes in the form of rain. It left my hair as promised about one shade lighter, and shiny and smooth. I will definatly recommend this especially to blondes which is what I am. I told my friend about it and she has light brunette hair and hers took a few shampoos to lighten noticably, but she also had shiney soft hair after using the John Freedia go Blonder

I love this shampoo and conditioner I get highlights every second month and in between I use this product it works wonderful you can really start to notice it working after a couple uses it is a tad expensive but does goes on sale for around 7$ I totally recommend this product and will continue to purchase :)