My blonde hair has been getting darker as I get older. Go Blonder Shampoo helps in the winter to lighten and brighten my hair without the expense of a salon!

I love this stuff! As a natural dirty blonde, who bleaches their hair, this really helps when my roots grow in! After a couple of uses I actually noticed my hair getting lighter. I try not to use it so often because I've read reviews of it damaging hair, but if it's lightening your hair, I had to assume it would damage it anyways.. so I'm not really surprised. It's the same with any hair dye products as well. As long as it does the job, I'm happy :)

I use John Frieda Sheer Blond Go Blonder Lightening Shampoo/Conditioner all the time. I love the way it helps keep my hair look lighter, keep it color, shine and cleans my hair very well. My hair seams to be in great condition the more I use it. Very well priced. If you go on their web site www.johnfrieda.ca and join their elite club you get lots of samples,coupons and great offers. I did share a link in the ChickAdvisor Community.

One of my favorite shampoo and conditioners! Really effective and smells great! Plus doesn't weigh down hair! I buy it EVERYTIME it goes on sale at SDM!

Great product. works great on my hair. leave my hair feeling soft with a vibrant colour than before. smells really good to.

This product have the same effect on my hair than the sun in the summer. I like the look and it smell very good.

This shampoo works great! It visibly lightens your hair with just one use. If you continue using it you can see a big difference. Great product overall.

I noticed a difference after the first wash. My hair seemed noticeably lighter and felt great.

Great product. I highlight my hair and I definitely see a difference when my roots are showing. Love the smell, which I get compliments on all the time, and my hair feels SO soft and is kept nicely shiny.

I loved it !! My hair is 10 shades lighter the only problem is it is a bit pricey