I have highlighted hair so this just helped to keep it the light/blond tones instead of the yellowy tone I tend to get after a while. I like it, and would probably buy it in the future.

It lightens gradually but not too gradual so as to notice an abrupt change. As with all John Frieda products it's great quality and value, although it costs s more than Pantene it's worth it because it works as well as high-end salon products. It has a nice scent and leaves your hair feeling silky and smooth, yet not weighing your hair down or making it get prematurely greasy.

This is awesome for taking brassiness out of your hair. I use this shampoo for a week at a time since I don't want to go too light. It keeps my blonde looking pretty without being brassy or bleached out.

Makes your hair nice and soft and kept away brassiness but i didnt really notice it lightning my hair in any way good blond shampoo but not a gopd gradual lightner

Ce produit est tout de même assez dispendieux par rapport aux résultats qu'il donne. J'ai des mèches blondes et j'utilise ce produit afin de les entretenir. Bien que je fasse entièrement confiance aux ingrédients qu'il contient, ce shampooing donne un certain éclat à mes mèches, mais sans plus. Il ne faut pas s'attendre à devenir très très blonde, voilà tout!

Like all products I have tried by John Frieda, I absolutely love this shampoo! As a blonde, i hate colouring my hair and this has lightened my hair and made it look a lot more healthy than before!

Used this all the time on my hair seems to do the trick for lightening blonde hair and tones down bassiness,really liked the results but leaves your hair pretty dry and "hay" like feeling so i had to switch to a different brand.

Go blonder lightening shampoo by John Freeda as been around for many years its a brand I trust and like. I don't often use the blonder shampoo but I do in the spring. It gives me that extra brightness without damaging my hair.

I have been using this for years and it works fantastic! As a platinum blonde, this shampoo is my life savour. I would spend hundreds at the salon and since I was introduced to this product, I have saved so much!

I love the john frieda go blonder shampoo.
Its the only to light up my hair without dramastic dammaged. It works on color and natural hair. Just awesome