No more mess! When dying my hair I always worry about dye running behind my ears and down my neck, staining my skin for a few days. Now with John Freidas foam hair dye I don't have that problem.

It was very easy to wash out, also. This product is worth every penny.

I was kind of sceptical at first to try a foam hair colour. But It is amazing!! I LOVE IT!!! It was amazingly fast and super easy, with absolutely NO mess anywhere!!!! And I did it myself. I have long hair to my butt so for me it can get kind of challenging to colour my own hair. I totally recommend this product!! I will definitely be using this from now on!!!!! I also recommend alot of the John Frieda products as well. You might pay a little more for their products but its all great quality and you get your moneys worth! FORSURE!

This is the most amazing hair color product I've ever used. It's not messy & the smell is not bad compared to other competitor. It comes with a cream for conditioner & leaves your hair silky smooth. This is definately my Hair Colour product for future. Colours are amazing!

this has the best coverage ever for greying hair, goeson easy and lasts a long time

I love this product ... (as any at home hair color ... choosing the color is the hardest part). I used it for the first time today and am soo happy with it. I didnt achieve the exact color i was hoping for but ... if you want to be able to do your own hair quick and easy it's the way to go!

Amazing product! I recently had the opportunity to try this product and found it to be above my expectations. I loved how it went on as a foam for easy coverage. One box covered my whole head instead of having to purchase 2. The quality of the gloves wa also impressive.

Loved this! left hair feeling healthy and had a glossy look when done. Colour lasted well and looked rich and vibrant! Tip - use the conditioner once a week that is provided, really helps with lasting.

First, I used their program for brilliant brunette and grey, which selected 6GR light warm golden brown, for only 10 minutes, and results were perfect !!

As per instructions, I washed my hair night before and didn't use conditioner..(so that the hair color would easily penetrate my thick grey hairs)...and next day, I put the foam color on....which was verrrry easy to use, and my husband couldn't believe the difference !!! He said that I look 15 years younger !! and...took me out for supper to show me off !! :)

This product is amazing!! I will never use another hair colour product again. I tried this for the first time about 6 months ago and I love it. It is so easy to use, for the first time every I can do my own hair dye without missing a single piece, I dont have to make my hubby help anymore. Easy to use, and there is no smell! :)

I had the chance to try this free with a FPC. I must say I was not so sure about the foam at first. But figured it was free I would try it. I LOVE it!! There was no harsh smell, no burning of the head. The coverage was good, and the end result was WOW! My hair is amazingly soft and super shiney. Price is about 13-14 dollars. But worth every penny.