It is super easy to use, though not as easy as the video makes it look . . . I think there may be a learning curve. After you mix it you tilt it rather than shake, and it looks odd, like it's not mixed. But then when you squeeze the bottle, the foam comes out as promised . . . so make sure you don't shake, and just don't worry about how odd it looks! The foam applies easily and doesn't make a huge mess, wait until it's all in your hair and then start massaging it in, kind of like you're washing your hair. I don't know that it's possible to do this without tangling your hair if it's long, no matter how gently you massage it. Leave it on for 30 minutes, and rinse. It rinses really easily and quickly, and I used a detangler before I used the supplied conditioner. Hair doesn't feel as soft and silky as it does after I use the Nice 'n Easy conditioner, but it's okay. I am not sure about the color though. I have medium brown hair that has been getting saturated from all the color and wanted to lighten it a bit, so went with light golden brown. It came out much darker than I was hoping, but that may just be my over processed hair. It covered more or less evenly, but again, not as great as I was hoping. I got the product free, but I don't know that it's worth the price I've seen in the stores, $12.99 to $14.99 depending on where you buy it. Not sure if I would use it again unless I can figure out how to get the color I want. I recommend it somewhat reluctantly.