If you highlight or colour your hair blonde! This is a must! It kicks brassy colour to the curb. I use the shampoo and conditioner three times a week to maintain a light beige blonde colour! Love this stuff

Having bleached highlights, this product actually takes the brassiness off my hair. It keeps the blondes, blonde, and does not affect the rest of my hair colour. Amazing smell and also lathers really well, giving a clean feel to my hair.

I love this stuff. The best ever. My hair loves it, I have silky hair when I'm done it lasts! I don't end vup as frizzy when I use it! I recommend it to other women. There's many different kinds all great!

I love dying my hair at home but always had to go to a salon to get the brass out after dying it blonde. With this shampoo I will never need to again! Gets rid of the brass shades within a couple of uses without drying your hair out. I buy this everytime I colour my hair blonde now!

This is an amazing shampoo, it has the sweetest scent and it feels invigorating while you lather it into your scalp, it also leaves your hair without any residue. It really brings out your color and highlights and your hair is left feeling so soft and shiny, love this Shampoo, it can be pricey though ,but still a great product

I've bought this shampoo because i've just turn blonde.
The violet pigments are really effective and it works well. It gives to your hair a very blonde tone with a great shimmer, your hair will be soft, brillant & the perfume is awesome !

My hair was orange before trying this product! Now since trying the shampoo its a nice blonde! Thanks :)

I was blessed with blonde hair but over the years, using various hair care products I noticed my hair was getting a bit brassy. I started using Sheer Blonde shampoo and conditioner and after a week or so, my hair looked like it does in the middle of the summer after being outside in the sun. I'm very happy to have found a product that I can use year round and keep the same light blonde hair all year round!

This is the only thing I use to lighten my hair! Worth every penny. One of my absolute favourite products!

Used it when I was blonde every day and it worked very well!