I was not impressed with this. It costs more than the average and you would hope that this would stand up to the name. Not only did it not work very well it made my head break out.

I love this stuff! My hair gets lighter in the sun and this helps with my winter roots. It never looks brassy. This is absolutely worth every penny

John Freeda has some amazing products out there, but the go blonder controlled lightening spray is one of their best. I change my hair color a lot, and I'm a natural brunette so this product really helps lighten my hair without the damage I'd get from several dyes, primers or color strippers.

This is amazig. It really helps reduce the brassy-ness that comes after you've died darker hair blonde. It took me about 2 weeks of using it to notice my hair getting brighter, but I noticed it prevents/reduces brassiness after a few uses. It says to use before blow-dry for optimal performance, but I've done it that way and just putting in after towel drying and letting my hair dry naturally and the results are the same! So don't not buy it because you think you need to blow-dry your hair with it. Definitely worth the price it is but there are always $3 printable coupons for JF so I suggest using those!

Smells great, got the value pack in the pump bottle! But, unless your gonna invest in the whole line don't bother! I've been using religiously for over 4 weeks and I already seeing results! Deff bringing out my natural highlights!

I have naturally sandy blond hair and this lightening spray really works to bring out the natural highlights in it. It is easy to use and has a pleasant smell.

I have dyed blonde hair. It always goes pretty brassy and I'm always looking for something to help with this. I thought this would be the answer. It claims that it permanently lightening blonde hair. However, I saw no difference with the colouring at all.

This lightening spray not only works on blondes but gives a sun-kissed look to brunettes during those dark winter days. A little goes a long way. Just be careful not to over use as it will dry out your hair.

When I was in my late 20s I never dyed my hair. In the summer I would spray this in and my hair would stay beach blonde for months. Now in my late 40s it doesn't really work on greying hair and barely lightens the roots. Made for young bouncy hair.

The best gradual controlled Lightening I've tried yet. Color is gradual and natural. You don't need to use a lot and have found results are improved when used with heat styling and out in the sun. I get compliments all the time on the natural color and how shiny my hair is and people are amazed when I tell them it's just a spray I use now and then. Definitely recommend.