Disclaimer: I do not use this for its intended use. If using as a baby shampoo, please read other reviews first.
What I do use this for is cleaning my makeup brushes. It is soft and gentle enough to not damage the bristles on my makeup brushes. Also, smells good. Generally, I mix this with 1/3 olive oil. I've used this technique for over a year, and find that my brushes are still in great condition - not any drier or stiffer. It also does an effective job at thoroughly removing the makeup from the brushes. I dip the brush into the mixture, swirl it in my palm/cloth, and rinse. I repeat this process 2-3 times depending on how dirty the brush is. I highly recommend it as an affordable brush cleanser.

Gentle on the skin and leaves babys hair soft. smells great