For all of you who dye your hair at home because salons are way too pricey, then I recommend that you use L'Oreal preferences hair dye. Preferences comes in a wide array of shades, which makes it more fun to play around with your colour. My old hair dresser used to tell me that they were the least damaging to your hair, which I have noticed, since I used to jump from brand to brand. Even though I tried many different types (brands, shades, etc), of hair dye, I always came back to these ones (specifically deepest indigo). The conditioner that comes in this package is amazing and I wish that they would market something similar outside of the box for those of us who no longer dye their hair. It softens your hair to a ridiculous degree (if you've had it you know exactly what I am talking about). Also, these colours seem to last the longest out of any other permanent hair dyes that I have used.